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Katie: This is Katie Laird with another Advantage Point, providing upgrade advice for turning your small business into a not-so-small business. If you're hard at work tightening your marketing budget, you're in great company as small business owners everywhere searching for ways to save money. But the good news is that there's never been a better time to explore low cost online marketing tools to promote your business.
Let's take a look at Facebook, an online social network that you've heard about but may not have considered adding to your marketing arsenal yet. Facebook, at Facebook.com, is an online social network that goes beyond catching up with college buddies and into the realm of serious networking. Use Facebook to create a personal profile for yourself, personalize it with a photo so people can recognize you, and add information like work, education, and personal interest details. Filling out that personal profile is key as no one wants to be connected to a blank page. They want to connect with the real you.
Once you've created your profile, you can dive in to the good stuff for your business. Create a fan page or a group dedicated to your company and products. Keep those areas updated with the latest news, photos, and events from your business. You can even use Facebook as a basic online event registration system. Invite your Facebook connections to be fans and group members of your business. This will help you link beyond just the business card and be the beginning of an interactive and profitable relationship.
Seek out companies and special interest groups that you're passionate about and make even more connections to drive your business to your Facebook content and websites. Finally, tie in all that hard work on Facebook together and link your business Facebook pages to your website and in your email folders. Facebook is one place that you can play hard and help make great business happen.
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